Effective Date: May 30, 2021
By visiting the Site, or using any of our Services, you acknowledge that your personal information (information about an identified or identifiable individual, like your name or email address) will be handled as described in this Policy. Your use of our Site or Services, and any dispute over privacy, is subject to this Policy and either our Terms and Conditions or, with respect to use by vendor personnel under the vendor's with SmallBusinessRadar, that agreement, including the sections on limitations on damages and the resolution of disputes in the Terms or applicable vendor agreement.
The Information We Collect About You
We may collect information about you directly from you and from third parties.
The type of information that we collect about you varies based on your interaction with our Site and our Services.
Information We Collect Directly From You. We will collect information directly from you when you interact with certain portions of our Site, contact us, and use our Services.
Registration/Account Creation. Specifically, we require registration and/or account creation to access certain features of our Site (e.g., to post a review or make a comment). You may register with our Site by providing your email address. If, however, you seek to post a review or make a comment, then you must create an account by using your log in credentials for certain social networking sites (currently LinkedIn®). SmallBusinessRadar will store your LinkedIn® profile information as part of your SmallBusinessRadar profile, and we may share your profile information with third parties as described below under "How We Share Your Information". We may later offer additional means of registration or collect additional information as part of the account registration process.
As part of your user profile, you may (but are not required) to submit additional information, including, for example, your picture, a "headline" describing you, name, country, city, state, industry, job type, department, expertise, or other demographic data.
Other Features. We will request additional information from you to access certain features. You may submit reviews of third parties' products/services on our Site, as described in more detail below. If you want to download a document, access a free trial or if you request to be contacted by a vendor, we will ask you for additional information, including but not limited to your phone number, your company, your title and other information pertinent to the action that you are taking on the Site.
Information We Collect Automatically. We may automatically collect the following information about your use of our Site or Services through cookies, web beacons, and other technologies: your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Site and or use our Services; the referring webpage that led you to our Site; and a unique code assigned to your browser or device. Please see the discussion below entitled “Cookies and Other Tracking Mechanisms” for additional Information.
Information that We Collect About You from Social Networking Sites. When you log into our Site using your social networking credentials, we will request access to your profile and your email address. If you seek to use other features of our Services, such as to invite your colleagues to join our Site, we will request additional permissions from you. We will request your permission before accessing the information in your social networking site. If you decline to grant us permission, we may be unable to perform the service that you request.
Information We Collect From Other Third Parties. We also may collect personal information about you from other third parties, including internet service providers; operating systems and platforms; data brokers; data analytics providers, social media networks such as LinkedIn, and public records.
When you post a review, you have the option to mark it “Anonymous.” If you do so, we will not display your name, company name, or job title in connection with your review, but other users viewing the review will see your role, department, industry, and the size of your company. You may update your choice at any time, but please note that third parties and other users of the Site already may have had access to your review in association with your name and that there might be cached copies and static content of the Site in those third parties' possession, including in publicly available third-party services, such as search engines. As such, complete copies of your review, linked to your name, may be viewable elsewhere on the Internet even if we make your review Anonymous when displaying it on our Site. (The same thing is true for other changes you may make to a review, as described in the “Access to Your Personal Information” section below.) Please note that you will need to exercise your choice for each review that you post.
How We Use Your Information
We use your information, including your personal information (collectively “information”) for the following purposes:
To provide our Services.
To communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes, which may include communicating with you via email.
To tailor the content and information that we may send or display to you, personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services.
For customer loyalty programs.
For marketing and promotional purposes to send you news, newsletters, or marketing materials about SmallBusinessRadar products or services that may interest you, or special offers (such as incentives for reviewing products or services you've used) from us or from companies listed on our Site. We also may use the information that we learn about you to assist us in advertising our Services in various forums, including on third party websites, on social media sites, among other means. You may opt-out of SmallBusinessRadar marketing emails at any time in your communication preferences.
To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, to improve our Site and Services and respond to user desires and preferences, and for other research and analytical purposes.
To address legal requirements.
To investigate, prevent, or take action regarding suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service, or other illegal activities, or to otherwise establish, exercise, or defend our legal rights.
How We Share Your Information
We may share your information as follows:
SmallBusinessRadar Users. Registered users may control certain privacy settings on our Site. As a default, your full profile (your "Profile Information") will be available to all visitors to our Site, including non-registered users. You may change this setting to provide more or less visibility by logging into your account and choosing your preferred privacy setting. If you change your privacy settings to hide your name and company name, all visitors to our Site will still be able to see the size and industry of your company and your job type and department (should you choose to provide this information) (your "Demographic Profile").
Your Social Networking Contacts. If you grant the requested permissions, we will have access to your contacts at the various social networking sites, and, with your express consent, we may invite your contacts to join our Site and our Services.
Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf, such as data storage and hosting providers, email service providers, analytics providers, network and system management providers, communications tools, IT support providers, CRM providers, incentive providers, and accounting services.
Companies Listed on the SmallBusinessRadar Site. We may share your review(s) with the companies or providers of the products/services that you reviewed or with the companies listed on our site. Some of the listed companies are customers of our Services. The scope of information that we will share depends on the privacy settings on your review(s) at the time the sharing happens.
If you chose to post your review anonymously, we will share the content of your review and your Demographic Profile.
If you do not post your review on an Anonymous basis, then we will share the content of your review and your Profile Information in accordance with the privacy settings on each of your reviews, which you can control here: www.smallbusinessradar.com/profile, or by contacting [email protected]
Updates to your privacy settings may take up to 24 hours to be fully implemented, but they will not have retroactive effect. For example, if we share a review with the company whose product you reviewed, we will include your name if you have not marked the review as “Anonymous”. If you later change the review to "Anonymous", this will not cause deletion of your name from that company's record of your review, as they received it prior to that change. The same is true for other updates that you make to a review after we first share it with the company: although we may provide them with the updated content, this does not cause deletion of the original version from their records.
These entities may use your Profile Information to market their products and services to you, as well as to post your review on their website or otherwise use the content in your review, subject to the privacy settings on each of your reviews.
Other Third-Parties. We may disclose non-personally identifiable information, derived from Information We Collect Automatically (see above), to our customers or partners to provide them audience analytics and other capabilities.
We also may share your information with the following persons and for the following purposes:
Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, or in anticipation of any such activities, we may transfer the information we have collected from you to the other company.
In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Policy, or as evidence in litigation in which we are involved.
Aggregate and De-Identified Information. We may share aggregate or de-identified information about you with third parties for marketing, advertising, research or similar purposes.
Cookies and Other Tracking Mechanisms
Cookies. Cookies files that are transferred to your device through your web browser for record-keeping purposes.
Disabling Cookies. Our Site will not function properly without cookies enabled. At a minimum, certain cookies must be allowed in order to preserve your identity as you navigate the Site while logged in. If you wish, you can logoff from the Site once you are done and then delete any cookies that remain. However, the most effective way to control cookies on our Site is by using the Cookie Settings link in the footer to set your preferences. If you clear your cookies after doing that, you’ll need to set your preferences again.
To learn more about interest-based advertising generally, or to exercise certain choices regarding targeted, interest-based ads by some of our current ad service partners, you can visit aboutads.info/choices from each browser you use. However, the Cookie Settings link in our footer is the most effective way to manage cookies on our Site.
Third Party Analytics
We use automated devices and applications to evaluate usage of our Site. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. We may combine this information with other information we collect from our users. To opt out of Google Analytics, Google also allows you to install a Google Analytics Opt-out Browser Add-on on many types of browsers. However, the Cookie Settings link in our footer is the most effective way to manage cookies on our Site.
Third-Party Ad Networks
The best way to manage the technology that powers data collection for this purpose on our Site is to use the Cookie Settings link in our footer. However, some different options are available that have a different effect. For example, you may go to the Digital Advertising Alliance ("DAA") Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative ("NAI") Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.
Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies' delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on those sites.
Note that if you replace, change, upgrade or reset your browser or device, or delete your cookies, you may need to use these opt-out tools again.
Our Site and Services may contain links to third-party websites. For example, occasionally, at our discretion, we may include or offer third party products or services on our Site. These third parties have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of those linked sites, including their information practices.
User Generated Content
Our Site is a forum for users to share their experience with various products and services. To this end, we invite registered users to post reviews on our Site. Please note, however, that if you post reviews to our Site, then all of the information that you post in the review will be attributed to, depending on your privacy settings, either your Profile Information or your Demographic Profile. If you share your Profile Information, your full identity will be publicly visible from our Site unless you change this in your privacy settings. Please also note your Demographic Profile will be available to all visitors to our Site. If you post your own content on our Site or Services, your posting may become public, and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy. You are responsible for the accuracy of any information contained in your postings.
Security of Your Personal Information
We have implemented some precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee 100% security.
You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
The SmallBusinessRadar web site is not directed to children under 16 years old, and we do not market to or knowingly collect any personal information from a child under the age of 16.
Updates to Profile Information
You may log into your account at any time to update your profile information. Please note that copies of information that you have updated, modified or deleted may remain viewable in their original form in cached and archived pages of the Site for a period of time and may have been shared with users or other third parties prior to your update, modification, or deletion of the information. Certain third parties (such as search engines that visit our web site) might continue to publish the original versions of the information. We are unable to update, modify, or delete information that was previously shared with a third party or that has otherwise been cached or archived by a third party. The same thing is true for changes you make to the privacy settings for a review, as described in the “Your Reviews” section above.
Your Personal Information Rights
We may send periodic promotional emails to you. You may opt-out of such communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any Services you have requested or received from us.
In addition, residents of the European Economic Area, the UK and other jurisdictions have certain legal rights regarding their personal information, including:
Obtain confirmation of whether we hold personal information about them, and to receive information about its processing;
Obtain a copy of the personal information, and in some cases, receive it in a structured, commonly used and machine-readable format, or have it transmitted to a third party in such form;
Update, correct or delete the information;
Object to the processing of the information (for example, the right to opt out from our processing of personal information for direct marketing purposes); and
Withdraw consent previously provided for the processing of the information (which will not impact the lawfulness of any processing that took place prior to the effective date of the withdrawal).
For California Residents Only: Rights under California law are described in the following section.
Special Notice to California Residents
This section also does not apply to the personal information we hold in our capacity as a "service provider" (as defined in the CCPA) to certain companies whose products and services are listed on our website. Our handling of that information is subject to our contractual arrangement with those companies.
Collection, use, and disclosure of California personal information
During that period, we made the following disclosures of personal information about Californians for the purposes described in the How We Use Your Information section above:
Category of personal information
Categories of third parties to which it was disclosed
Registration and account information, such as name, email address, phone number and other identifiers;
Affiliates, customers, and service providers, contractors or agents who perform functions on our behalf, such as data storage and hosting providers, email service providers, analytics providers, network and system management providers, communications tools, IT support providers, CRM providers, incentive providers, accounting services.
Demographic information, such as country, city, state, industry, job type, department, expertise, or other demographic data;
Same as first row of this chart.
Social networking information, such as profile information and email address;
Same as first row.
Employer and/or other company affiliations, such as employer names, titles, work addresses, and other contact information;
Same as first row.
Audio and visual information (such as your profile photo and recordings of calls or meetings)
Same as first row.
Commercial information (such as your ratings and reviews of products and services)
Same as first row.
Other information described in the Information We Collect Automatically section above (some of which is personal information)
Same as first row.
Inferences based on the information we collect
Same as first row.
California privacy rights
If you are a California resident, California law may permit you to request that we:
Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or (if applicable) selling your personal information; and the categories of third parties with whom we shared personal information.
Provide access to and/a copy of certain information we hold about you.
Delete certain information we have about you.
Certain information is exempt from such requests under applicable law. You also may have the right to receive information about the financial incentives that we offer to you (if any). You also have certain rights under the CCPA not to be subject to certain negative consequences for exercising CCPA rights.
To request to exercise those CCPA rights, please email us at [email protected] In order to verify your identity, we will follow up with you via email before processing your request, and if you are an accountholder, we may require you to login to your account as part of the verification process. For security and legal reasons, SmallBusinessRadar may not accept requests that require us to access third-party websites or services. We do not respond to browser-based do-not-track signals or similar mechanisms.
You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We have no obligation to honor requests from purported agents if we lack sufficient confidence that this has occurred and that they are actually submitting the request on your behalf. We may require you to verify your identity directly with us before processing an agent's request.
You also have the right not to receive "discriminatory treatment" (within the meaning of the CCPA) for the exercise of the privacy rights conferred by the CCPA.
CCPA "sale" of California personal information
The CCPA requires businesses that "sell" personal information, as the term "sell" is defined under the CCPA, to provide an opt-out from such sales. You can exercise that right by performing both of the following steps:
Complete our CCPA Do Not Sell Request Form to make a general do-not-sell request or email us at [email protected]; AND
If you would like your request to include CCPA "sales" that happen through cookies and related technology on our Site, you can adjust your Cookie preferences at any time via the Cookie Settings link in the footer of our website and disable the deployment of cookies.
International Data Transfers and Privacy Shield
SmallBusinessRadar is headquartered in the Estonia. SmallBusinessRadar complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework with respect to "Customer Lists" that SmallBusinessRadar receives in the Estonia from the European Union, the United Kingdom and Switzerland. A "Customer List" is a list of individuals' names, email addresses, and company names, which SmallBusinessRadar receives from its customer and uses to email those individuals, on behalf of the customer, to invite them to review that customer’s products/services on our Site.
If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at [email protected] or at the following address:
Tartu mnt 65-28,
Tallinn, 10121, Estonia
Changes to this Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice of such change by highlighting the change on our Site, or by sending an email to registered users at the last address of record.