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Duct Tape Marketing Blog

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Sometimes You’ve Got to Burn the Boats

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You know you should turn your service into an ebook product, create a new workshop, start a podcast, yada, yada, yada. Sometimes knowing and doing have a hard time intersecting. I learned years ago one of the best ways…

The Hierarchy of Social Marketing | Duct Tape Marketing Blog

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I think one of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen…

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Lifetime Value of a Customer is Unlimited | Duct Tape Marketing Blog

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Maybe you’ve heard of this term that some marketers use called “Lifetime Value.” The idea is to calculate what a customer might be worth over the course of doing business with you perhaps for years as opposed to a…

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Get To Know (No) Fast

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I spent two days in training with a very seasoned group of sales professionals recently and the same point kept coming up over and over again as we applied the principles of marketing to selling situations.
Many small…